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Visual Merchandising and Commercial Lead

Confidential company · Hamburg · Posted Jul 20, 2026

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Public summary

Seeking an experienced Visual Merchandising and Commercial Lead for a full-time position based in Berlin or Hamburg. The role focuses on optimizing commercial actions within physical retail stores by integrating visual merchandising strategies with the commercial plan to enhance customer experience and drive sales. The leader will collaborate closely with visual merchandising teams, store management, merchandising, marketing, and operations to manage execution, communication, and alignment of visual and commercial goals across market activities.

Location and work setup

Location
Hamburg
Remote status
On-site
German requirement signal
No German Required Detected
Detected job language
English

Responsibilities

Lead and coordinate visual merchandising activities aligned with commercial plans and brand direction. Act as the operational interface between commercial functions and visual merchandising teams, integrating VM priorities into planning and execution. Communicate weekly priorities and updates to store and area teams. Optimize visual and product presentation based on stock and store conditions, collaborating with material leads and cross-functional partners. Drive follow-up and development of stores through VM standards review and guideline implementation. Institutionalize standards, routines, and upskilling aligned with VM agendas to ensure visual and commercial excellence.

Qualifications

Minimum of 3 years in senior visual merchandising roles with a strong background in fashion industry. Proven ability to drive commercial impact and develop visual teams. Expertise in visual merchandising techniques, commercial competence, planning, and prioritization. Advanced analytical skills to interpret sales data and link commercial KPIs to product presentation. Excellent communication skills to influence across functions and hierarchical levels. Experience collaborating cross-functionally with merchandising, marketing, and store operations.

Skills

Visual Merchandising Commercial Planning Team Leadership Sales Analysis Cross-functional Collaboration Store Operations Fashion Industry Knowledge Communication Prioritization Planning Analytical Skills