Public summary
A growing technology company is seeking a results-driven Senior Campaign Manager to develop and execute outbound strategies focused on cold email and LinkedIn outreach for international clients. The role is fully remote with EU working hours and involves in-depth audience and competitor research, crafting messaging using AI and copywriting skills, evaluating campaign performance, and maintaining client relationships through communication and reporting. The company values experimentation with new AI sales tools and offers a collaborative environment with unique perks including specialized training and personal development resources.
Responsibilities
Manage the strategy and execution of cold email and LinkedIn outreach campaigns for international clients; perform detailed audience, industry, and competitor research to define unique selling points and market needs; establish target and ideal customer profile criteria; create outbound messaging combining copywriting and AI tools; evaluate and optimize campaign performance to improve lead generation; identify and test new campaign angles to increase positive responses; communicate regularly with clients, provide progress reports, and handle client retention and upselling efforts.
Qualifications
Minimum of 2 years experience in marketing, sales, go-to-market roles, or as a business development representative within tech companies; proven ability to craft high-converting cold email and LinkedIn sequences with samples; proficiency with LinkedIn Sales Navigator and cold email sequencing tools; familiarity with prompt engineering and AI platforms for messaging creation; background in tech, SaaS, or high-growth startups; strong organizational and communication skills; willingness to experiment with new AI sales tools; ability to work independently and consistently meet deadlines.