Public summary
Seeking a Regional Marketing Manager responsible for developing and executing marketing strategies across Italy, Iberia, and Eastern Europe for a fintech and SaaS company. The role focuses on adapting global campaigns to local markets, collaborating with sales teams, managing account-based marketing, organizing events, and driving demand generation to support commercial growth. Requires strong experience in B2B marketing, particularly in SaaS or fintech, excellent project management skills, and fluency in English; regional language skills are a plus.
Location and work setup
- Location
- Berlin
- Remote status
- Remote
- German requirement signal
- No German Required Detected
- Detected job language
- English
Responsibilities
Develop and implement regional marketing plans to build pipeline and brand awareness. Adapt global campaigns for local markets. Collaborate with regional sales on target accounts and commercial priorities. Design and execute account-based marketing programs for enterprise accounts. Plan and deliver regional events such as conferences and customer gatherings. Run demand generation campaigns to generate qualified leads. Partner with global marketing teams to adapt initiatives regionally. Work with partners on joint marketing activities. Measure campaign performance, optimize activities, and share insights to improve future strategies.
Qualifications
Minimum five years' experience in B2B marketing, ideally in SaaS, fintech, or payments. Proven track record in creating account-based marketing programs for enterprise customers and delivering regional marketing campaigns that generate demand and pipeline growth. Experience organizing impactful events that engage customers. Strong commercial awareness and ability to align marketing with sales objectives. Excellent project management and multitasking skills. Proficient in English; skills in Italian, Spanish, or other regional languages are highly desirable.