Public summary
A global advertising technology company specializing in mobile and connected TV (CTV) programmatic advertising is seeking a Marketing Lead. The role involves leading all marketing functions to drive business growth and sharpen company positioning. Responsibilities include developing go-to-market strategies, managing demand generation, building strong industry relationships, and leading a diverse marketing team. The company operates primarily in Europe and the US with a remote-friendly environment and offers a competitive learning and development budget.
Responsibilities
Develop and execute go-to-market strategies in close collaboration with executive leadership. Build and maintain relationships with industry partners, key customers, and multipliers to amplify company messaging. Systematically grow inbound leads and marketing qualified leads through effective demand generation tactics. Understand customer needs and industry trends to develop best-in-class messaging and positioning. Manage marketing tools and systems effectively. Build and lead a lean, high-performing marketing team focused on measurable revenue growth.
Qualifications
Minimum 5 years of experience in mobile or CTV advertising technology. Proven track record in scaling marketing functions for growth-stage companies preferred. Excellent English communication skills, both written and spoken. Strong prioritization and multitasking abilities. Passion for advertising technology. Experience working in fast-paced, international environments with remote teams. Strong collaboration skills across organizational leaders. Experience with public speaking at industry events and community-led demand generation is a plus. Demonstrated use of AI tools for productivity is advantageous.