Public summary
Seeking an experienced B2C International Growth Manager to lead growth strategy for French-speaking and other international markets. Role focuses on customer acquisition, brand awareness, and recurring revenue through impactful marketing initiatives including PR and TV campaigns. Involves collaboration with marketing, sales, and enterprise teams to support both B2C and B2B growth. Requires proven track record in growth initiatives, data-driven decision-making, and cross-cultural teamwork in European markets. Native French and fluent English required. Position based in Munich with a supportive, inclusive culture and focus on continuous learning and sustainable growth.
Location and work setup
- Location
- Munich
- Remote status
- On-site
- German requirement signal
- No German Required Detected
- Detected job language
- English
Responsibilities
Own and execute B2C growth strategy for Francophone and other international markets to drive customer acquisition, brand awareness, and recurring revenue. Develop and implement PR initiatives, TV campaigns, and strategic marketing activities tailored to local markets. Identify, test, and scale new acquisition channels using data-driven methods. Collaborate with marketing, sales, and enterprise teams to generate qualified B2B leads and improve sales conversion workflows. Conduct ongoing market and customer research to refresh personas and detect growth opportunities. Provide market-specific insights and strategic recommendations to cross-functional teams.
Qualifications
Minimum 5 years experience in B2C growth marketing, product marketing, international expansion, or business development. Demonstrated success managing high-impact growth initiatives including campaigns and product launches. Entrepreneurial and adaptable mindset with ability to operate in fast-paced environments. Strong analytical skills to evaluate and optimize growth experiments. Experience working across multiple European markets with understanding of localization and international customer behavior. Excellent collaboration and communication skills in multicultural teams. Native French speaker with fluent English (C1); additional languages advantageous.