Public summary
We are seeking a Product Marketing Manager with extensive experience in the SAP ecosystem to lead product positioning and messaging for a cutting-edge platform that accelerates SAP transformation and AI adoption. This remote role covers Europe and involves close collaboration with Product, Sales, Marketing, and Customer Success teams to communicate value to customers, analysts, and partners. The role demands deep knowledge of SAP ECC, S/4HANA, Clean Core, SAP Business Technology Platform, and related technologies. Strong English communication skills and experience in sales enablement, competitive analysis, and stakeholder influence are essential. AI-native working methods and an ability to translate complex technical concepts into compelling value are highly valued.
Location and work setup
- Location
- Hamburg
- Remote status
- Remote
- German requirement signal
- No German Required Detected
- Detected job language
- English
Responsibilities
Own positioning and messaging for the SAP-focused platform across all customer buying stages; translate product features into customer value propositions; monitor SAP market trends, competitor activities, and customer needs; lead product launches including sales enablement and marketing content; create sales toolkits such as battlecards, objection guides, and demo narratives; participate in sales calls and executive briefings to communicate differentiation; align with consulting teams to maintain consistent messaging; produce executive and industry communications including blogs, whitepapers, and webinars; leverage AI tools to enhance research, content creation, and market analysis.
Qualifications
7+ years of experience in Product Marketing, Product Management, or related roles within the SAP ecosystem; deep understanding of SAP ECC, S/4HANA, Clean Core, and SAP Business Technology Platform; exceptional English communication and writing skills; proven ability to translate technical capabilities into customer value; experience in messaging, positioning, sales enablement for enterprise software; strong stakeholder management and presentation skills; familiarity with AI tools and demonstrated AI-native work methods; additional advantage for knowledge of SAP development technologies (ABAP, SAPUI5, Fiori, SAP Build), experience briefing industry analysts, and working in scale-up B2B SaaS environments.