Public summary
Seeking a Social Media & Digital Marketing Manager to support the marketing leadership in executing the digital communications strategy for a resort. Responsibilities include managing content calendars, coordinating with digital agencies, producing SEO-optimized blog articles, engaging online communities, maintaining accurate brand-aligned website content, copywriting, basic video editing, managing influencer collaborations, and optimizing digital marketing campaigns focused on traffic and revenue growth.
Location and work setup
- Location
- Berlin
- Remote status
- On-site
- German requirement signal
- No German Required Detected
- Detected job language
- English
Responsibilities
Support marketing leadership in executing overall social and digital communications strategy. Develop and manage monthly content and social media calendars for multiple platforms. Lead monthly digital marketing planning with external agencies. Create high-quality SEO-optimized blog content. Manage daily community engagement across social media channels ensuring timely and brand-consistent interactions. Maintain current and accurate content across resort websites and third-party platforms. Produce written content including copywriting, basic video editing, and content production. Manage influencer and KOL partnerships from contracting to execution, ensuring alignment with brand messaging. Execute and optimize paid social, PPC, SEO, and SEM digital marketing initiatives collaboratively with the marketing team to drive website traffic and increase revenue.
Qualifications
Experience in social media and digital marketing management within a hospitality or related industry. Strong storytelling and content creation skills, including SEO writing. Proficiency in managing community engagement and digital platforms. Basic video editing skills. Experience working with influencers and managing collaborations. Knowledge of digital marketing tools and strategies including paid social campaigns, PPC, SEO, and SEM. Ability to coordinate with agencies and internal marketing teams effectively.