Public summary
An international lifestyle company seeks an experienced Senior Newsletter Manager to lead B2C email marketing and B2B newsletters. The role involves creating engaging customer communications, managing CRM projects, and running omni-channel campaigns with a strong focus on data-driven decision making and innovative marketing solutions. The position requires expertise in Salesforce Marketing Cloud, customer loyalty strategies, and analytical skills, ideally within the fashion or lifestyle sector.
Location and work setup
- Location
- Lauf an der Pegnitz
- Remote status
- On-site
- German requirement signal
- No German Required Detected
- Detected job language
- English
Responsibilities
Lead and manage all B2C email marketing and B2B newsletter activities from planning to reporting. Develop strategies to acquire and activate loyalty program members. Innovate customer communication approaches and derive actionable business recommendations. Independently manage CRM digital communication and loyalty projects in collaboration with departments. Plan and coordinate omni-channel campaigns, track KPIs, conduct A/B tests, and continually optimize campaigns. Own the Salesforce Marketing Cloud email automation tool and manage the Salesforce Core Cloud customer database. Collaborate closely with internal teams and external service providers. Analyze market trends in email marketing, loyalty, and AI applications.
Qualifications
Completed university degree in Marketing, Communications, Business Informatics or related field. Minimum 5 years of experience in CRM, email marketing, or loyalty management. Solid knowledge of email marketing, customer loyalty management, cross-channel communication, and CRM/marketing automation systems (preferably Salesforce). Proficient in Looker Studio, Google Analytics, and attribution models. Knowledge of HTML, CSS, SQL, and AMPScript is a plus. Strong analytical skills, structured work approach, and technical affinity. Excellent communication, teamwork skills, and a proactive work attitude. Interest in fashion, jewelry, and lifestyle industries.