Public summary
We are seeking a Senior Institutional Marketing Manager to develop and execute B2B marketing strategies targeting large financial institutions. Responsibilities include managing brand identity, creating content and sales materials, overseeing digital campaigns and social media, supporting event planning, coordinating PR and communications, and fostering relationships with key partners in digital assets. The ideal candidate has 4-6 years B2B marketing experience, preferably in financial services, crypto or fintech, with skills in brand, digital marketing, paid campaigns, analytics, and regulatory knowledge. The role offers a dynamic, international environment with flat hierarchies and development opportunities in Frankfurt.
Location and work setup
- Location
- Frankfurt
- Remote status
- On-site
- German requirement signal
- No German Required Detected
- Detected job language
- English
Responsibilities
Develop and execute B2B marketing strategies aligned with leadership goals; manage and evolve brand identity and content; oversee digital marketing campaigns and website content; plan and support events including conferences and client forums; collaborate on PR and communication strategies; coordinate with sales and product teams; maintain strategic relationships within the digital assets ecosystem; monitor marketing effectiveness using data-driven insights and stay informed on industry trends and regulations.
Qualifications
4-6 years of B2B marketing experience, preferably in financial services, fintech, or crypto sectors with institutional client focus; strong generalist skills across brand, digital marketing, content creation, event management, and paid campaigns; understanding of regulatory and compliance frameworks in digital assets; proficient in data analysis and performance metrics; strategic thinker with strong execution ability; excellent communication skills to work with senior stakeholders and cross-functional teams.