Public summary
We are seeking an experienced Online Marketing Manager for Display and Paid Social campaigns to join a performance marketing team in Munich. The role involves planning and optimizing paid social and display campaigns, managing vendor relationships with platforms like Meta, Google, and others, analyzing data to generate insights, collaborating across teams, and managing budgets to maximize ROI. The ideal candidate has 4-5 years of experience, strong skills in campaign reporting and automation tools, and a passion for luxury fashion. English fluency is required, and German language skills are not required. Benefits include up to 32 days holiday, flexible mobile working options, staff discounts, e-learning opportunities, and various wellness and social programs.
Responsibilities
Plan, manage, and optimize Paid Social and Display campaigns to meet performance goals; Maintain and own vendor relationships with platforms such as Meta, Criteo, and Google; Analyze performance data, generate actionable insights, and produce regular reports; Collaborate with brand, content, and analytics teams to ensure campaign alignment; Test new creatives, audiences, and placements to enhance campaign performance; Manage budgets, pacing, and forecasting to optimize spend and ROI; Stay updated on industry trends and platform changes.
Qualifications
4-5 years of hands-on experience in Paid Social and Display marketing, preferably within Fashion/Luxury sectors; Proficiency in performance reporting and optimization tools including Excel and Power BI; Ability to manage multiple cross-region campaigns simultaneously with a result-oriented approach; Strong knowledge of Merchant Centers (Meta, Google) and feed management tools such as Productsup; Familiarity with campaign automation platforms like Smartly.io, Sprinklr, or Hunch; Self-driven with strong ownership and vendor management skills; Genuine passion for high-end luxury fashion; Fluent in English language.