Public summary
We are seeking a strategic Head of Expansion Marketing to lead marketing initiatives for global expansion efforts at a leading travel tech company. This role involves developing go-to-market and growth plans in collaboration with market expansion and marketing leads, managing new market launches, and coordinating between local and central marketing teams. The company offers a diverse work environment and competitive compensation.
Location and work setup
- Location
- Berlin
- Remote status
- On-site
- German requirement signal
- No German Required Detected
- Detected job language
- English
Responsibilities
Develop strategies for launching new markets jointly with expansion and local leads and marketing teams. Define marketing requirements and resourcing for expansion efforts. Manage market launches and serve as the point of contact for all marketing matters related to new markets. Act as the link between new market leads and central marketing. Plan and execute continuous growth activities to sustain and scale new markets.
Qualifications
7+ years of marketing experience across various channels including performance marketing, GTM, partnerships, growth marketing, and CRM, either globally, regionally, or market-specific. Demonstrated proficiency in at least one marketing channel. Strong project management skills. Experience in partnership development, growth hacking, and local activations. Proven execution capabilities in a fast-paced environment. Excellent communication and collaboration skills with cross-functional teams. Analytical mindset with ability to use KPIs and research to guide strategy. Quick learner and advocate of AI tools for marketing automation. Fluent English required; additional languages such as Spanish, Portuguese, Japanese, or Chinese are a plus.