Public summary
Leading digital automotive platform in Europe seeks Head of C2B Customer Journey to oversee end-to-end experience for customers selling used cars. Role combines CRM and Conversion Optimization leadership, responsible for a team focused on driving revenue and inventory supply. Flexible work environment with hybrid options and educational budget. Position involves strategic roadmap setting, KPI ownership, AI integration, and cross-functional collaboration across marketing, product, and engineering teams.
Location and work setup
- Location
- Berlin
- Remote status
- Hybrid
- German requirement signal
- No German Required Detected
- Detected job language
- English
Responsibilities
Lead and develop CRO and C2B CRM teams, managing team leads and direct reports. Define vision and quarterly roadmap for the C2B customer journey, balancing conversion opportunities and strategic initiatives. Own key funnel KPIs and manage a high-velocity, statistically rigorous A/B testing pipeline. Integrate AI agents with defined protocols for trust and quality assurance. Collaborate cross-functionally with marketing, product, engineering, pricing, acquisition, and operations teams to optimize the customer experience. Synthesize behavioral, CRM, and research data to provide actionable insights for stakeholders.
Qualifications
Proven leadership in CRO, CRM, and lifecycle marketing within high-consideration marketplaces. Expertise in designing and running A/B testing and experimentation programs with measurable outcomes. Proficiency in data-driven optimization using tools like SQL and Tableau. Experience collaborating with product and engineering teams to drive journey improvements. Strong people management skills and ability to influence cross-functional stakeholders. Structured operational approach with fluency in English. Experience using AI tools to enhance team output with appropriate human oversight. Automotive or classifieds industry experience and understanding of web development and CRM platforms are advantages.