Public summary
We are looking for a Growth Lead to manage multi-million euro acquisition budgets and lead channel teams. The role involves full ownership of acquisition from strategy to execution, managing paid social and search channels, scaling creative testing, opening new acquisition channels, and working cross-functionally with product, brand, and data teams. This is a hybrid role based in Berlin.
Location and work setup
- Location
- Berlin
- Remote status
- Hybrid
- German requirement signal
- No German Required Detected
- Detected job language
- English
Responsibilities
Manage and optimize the full acquisition budget across multiple channels. Lead and develop teams responsible for paid social, paid search, and other acquisition channels. Allocate budget based on data-driven strategies. Collaborate with creative teams to scale testing and improve performance. Explore and test new acquisition channels such as TV, podcasts, influencers, and partnerships. Define standards for attribution and incrementality measurement. Work cross-functionally with brand, product, CRO, and data teams to optimize the customer acquisition journey.
Qualifications
7+ years experience leading acquisition or performance marketing with a track record of scaling consumer brands significantly. Managed annual budgets exceeding £50 million with responsibility for both volume and efficiency. Expertise in managing large campaigns on Meta and Google platforms. Knowledgeable in advanced attribution, incrementality testing, and marketing mix modeling. Experience as a player-coach, capable of setting strategy and deep hands-on campaign management. Proven success in building and leading teams, with strong communication skills across levels including presenting to executive leadership.