Public summary
Senior leadership role responsible for developing and executing an integrated marketing strategy aimed at building brand awareness, accelerating consumer and marketplace growth, and establishing a prominent presence in the US luxury watch market. The role combines strategic vision with hands-on execution across brand building, consumer growth, PR, communications, social media, partnerships, events, and community engagement. It involves collaborating with global teams to align US market priorities and driving marketing investment decisions to optimize performance. Leadership experience in marketing with a strong commercial, analytical, and entrepreneurial mindset is essential.
Location and work setup
- Location
- New York
- Remote status
- On-site
- German requirement signal
- No German Required Detected
- Detected job language
- English
Salary
USD 200000.00 - 230000.00 YEAR
Responsibilities
Develop and lead the integrated marketing strategy for the US market aligned with growth and brand objectives; build brand awareness and cultural relevance among luxury watch consumers; drive full-funnel consumer acquisition, engagement, retention, and growth; manage US marketing activities and collaborate with global teams to coordinate marketing efforts; create integrated campaigns and experiences including PR, social media, partnerships, and events; build relationships within the watch community and luxury ecosystem; support marketplace supply and consumer demand sides; influence global marketing priorities based on US market insights; oversee marketing budgets, agency relationships, and measure performance; build and develop a high-performing US marketing team.
Qualifications
12+ years of progressive marketing experience with senior leadership in US marketing; proven success in integrated marketing for premium or consumer brands; expertise in brand building and consumer growth marketing disciplines; strong analytical skills linking marketing to business outcomes; deep knowledge of US consumer landscape and luxury market; experience operating in matrix/global organizations; proficient in managing marketing budgets and agencies; excellent leadership, communication, and stakeholder management; entrepreneurial and hands-on approach; luxury or lifestyle category experience is a plus.