Public summary
Seeking a Digital Content Planning & Activation Manager to creatively lead marketing channel storytelling and drive integrated content activation across multiple customer touchpoints in the fashion and luxury retail sector. The role involves planning, orchestrating, and optimizing brand and product stories aligned with seasonal strategies, collaborating closely with marketing, brand, product, and creative teams. Candidates should bring 4+ years of content marketing or campaign management experience, preferably within ecommerce or luxury consumer brands, along with native-level English skills. The position is based in Berlin, offering a flexible hybrid working model, international team environment, and various employee benefits including relocation assistance.
Location and work setup
- Location
- Berlin
- Remote status
- Hybrid
- German requirement signal
- No German Required Detected
- Detected job language
- English
Responsibilities
Lead planning and orchestration of brand and commercial storytelling across all marketing channels; manage daily content marketing and cross-channel activation aligned with seasonal plans; balance luxury brand narrative with commercial messaging to drive revenue and brand growth; collaborate with merchandising to develop compelling product narratives; ensure campaign activation through all lifecycle phases; partner with channel owners to optimize activations; translate plans into creative briefs; manage content calendar and scheduling; monitor performance and engagement to inform strategy improvements; innovate storytelling using creative approaches and AI; conduct competitor and trend research; develop activation frameworks and best practices; recruit and mentor marketing interns/working students.
Qualifications
University degree in business administration, marketing, or communications; 4+ years experience in content marketing, campaign management, or omnichannel marketing; proven background in ecommerce or fashion/luxury consumer brands; strong understanding of digital marketing channels and integrated activation planning; extensive experience collaborating with creative teams; strong creative and commercial storytelling skills; excellent communication, organizational, and project management abilities; native-level English proficiency.