Public summary
Join a leading European e-pharmacy as a Digital Analytics Manager on a fixed-term maternity cover basis. This role involves managing analytics setups, monitoring KPIs across digital platforms, collaborating with product and marketing teams, and turning complex data into actionable insights using tools like Google Tag Manager, GA4, and Looker Studio. You will also conduct workshops to empower colleagues with data analytics skills. The position supports remote work flexibility and offers various employee benefits including childcare support, mental health services, career development opportunities, and mobility subsidies.
Location and work setup
- Location
- Cologne
- Remote status
- Hybrid
- German requirement signal
- No German Required Detected
- Detected job language
- English
Responsibilities
Continuously monitor KPIs across digital platforms and maintain robust data quality through server-side tracking. Define, implement, and refine analytics frameworks alongside product and marketing teams, managing end-to-end tracking setups in Google Tag Manager including server-side tagging. Develop custom dashboards and reports using analytics platforms such as Econda Analytics and Looker Studio to make data-driven insights accessible. Plan, integrate, and maintain MarTech tools, optimizing cross-device and cross-channel customer journey performance. Conduct training sessions and workshops to enable teams to work confidently with complex data and analytics tools.
Qualifications
Proven experience in digital analytics with comprehensive knowledge of analytics platforms such as GA4 and Econda, including server-side tracking expertise. Proficiency in JavaScript for advanced tagging is required; SQL and/or Python skills are advantageous. Ability to translate complex data into clear, actionable insights for various stakeholders. Familiarity with privacy regulations including cookie policies, GDPR, and DSGVO.