Public summary
Seeking an experienced CRM and lifecycle marketing leader to manage and optimize customer value management for a US-based B2C subscription service, focusing on retention, reactivation, and add-on monetization across email, SMS, and web push channels. The role involves leading the migration to an omnichannel marketing platform and driving measurable revenue improvements with a hands-on approach. Remote position with direct collaboration with executive leadership.
Location and work setup
- Location
- Germany
- Remote status
- Remote
- German requirement signal
- No German Required Detected
- Detected job language
- English
Salary
USD 4000.00 - 7000.00 month
Responsibilities
Lead the transformation of basic CRM into a measurable customer value management function for the US market. Drive funnel conversion including triggered sequences and first purchase activation. Develop retention and rebill strategies differentiated by subscription plan tier. Build reactivation campaigns for cancelled cohorts. Own CRM-driven add-on product monetization. Lead migration to omnichannel marketing platform and maintain channel compliance and deliverability. Implement incremental measurement using holdout methodologies to optimize revenue contribution.
Qualifications
Minimum 3 years of CVM/lifecycle marketing experience specifically in the US market B2C subscription sector. Over 5 years in CRM and lifecycle marketing with end-to-end function ownership. Hands-on experience with enterprise omnichannel platforms, preferably Maestra, Braze, Iterable, Customer.io, or Klaviyo. Proven experience launching SMS and web push marketing channels compliant with US regulations. Strong SQL skills to independently analyze and validate data. Subscription business acumen focusing on LTV, payback, retention curves, and cohort analysis. Demonstrated track record of measurable incremental revenue growth through CRM efforts.