Public summary
Seeking a Brand & PR Manager to support the launch and ongoing promotion of a new hotel in Hamburg, Germany. The role involves managing local PR strategies, social media channels, and partnerships to raise brand awareness and engagement in the hospitality and food service market. The position requires collaboration with central communications teams and driving innovative marketing initiatives to meet business targets.
Location and work setup
- Location
- Hamburg
- Remote status
- On-site
- German requirement signal
- No German Required Detected
- Detected job language
- English
Responsibilities
Lead the local brand and PR strategy for a new hospitality venue in Hamburg, ensuring high media and influencer engagement. Manage social media channels and generate compelling content. Build and maintain local partnerships and guest communities. Deliver marketing campaigns aligned with commercial goals, manage budgets, and oversee customer journey touch points across hotel, F&B, and event spaces. Collaborate with internal teams including sales, revenue, and design.
Qualifications
Proven experience in brand building and PR within the German market, preferably in lifestyle or hospitality sectors. Strong media contacts and track record in event activation and tactical marketing. Skilled communicator with copywriting expertise and social media management abilities. Familiarity with Hamburg’s food scene and established local networks across related industries. Ability to work independently and collaboratively, with a creative and strategic mindset.