Public summary
An exciting opportunity for a Brand Manager role in a dynamic company focused on health & wellness within the pet food technology sector in Germany. The role involves driving brand consistency and growth through management of brand campaigns, activations across multiple channels including D2C platforms, social media, and partnerships. The position supports community engagement, media activities, and uses data insights for optimization. The company offers a supportive environment with flexible working hours, home office options, and various employee benefits.
Responsibilities
Lead brand campaigns and product launches across digital and retail touchpoints; translate brand strategy into actionable assets such as PDPs, landing pages, and social content; execute activation plans aligned with health & wellness goals; support communications and partnerships including PR, influencers, and external collaborators; manage social media engagement and community insights; coordinate multiple workstreams ensuring high-quality brand experiences; utilize SEO and data analytics to optimize brand visibility and performance.
Qualifications
Experience in brand management or digital marketing with a focus on brand activation; strong skills in translating strategies into activation assets across channels; proficiency in managing community engagement and social brand-building; experience supporting PR, media, and partnership activities; excellent organizational and project coordination skills; comfortable using data and customer insights to improve campaign performance; team-oriented with a hands-on approach and commitment to delivering quality outcomes; fluent English required; German language skills not mandatory.